By John Griffiths,Tracey Follows

ISBN-10: 1783522283

ISBN-13: 9781783522286

The Andrex dog. The wreck Martians. The Oxo family members and The Honey Monster.

From the overdue Sixties, ads organization account planners helped to enhance long-running advertisements campaigns that went directly to construct recognized family manufacturers that we nonetheless use this present day. It was once a golden period of ads, in part as the campaigns appeared to hook up with shoppers so good. yet who have been the account planners who helped to boost those campaigns and construct those brands?

In 98% natural Potato, the untold historical past of these real-life women and men is published via insights and anecdotes from a few of account planning’s so much respected pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine grey, EV Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and lots of more.

Industry specialists John Griffiths and Tracey Follows hint the real beginnings, upward push and evolution of the self-discipline that got here to be often called ‘advertising account planning’, uncovering how the UK’s such a lot iconic campaigns got here to be, and exploring what demanding situations and possibilities lie ahead.

This is the enlightening historical past of ways a basic a part of ads perform got here out of the united kingdom, in addition to an instrumental advisor for a person operating or hoping to paintings within the ads today.

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98% Pure Potato by John Griffiths,Tracey Follows

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